Michael Johnson



I am experienced in developing public relations programs and coordinating press releases through the media. I have strong copy writing, media and email marketing skills and advanced proficiency with MS Office, including PowerPoint, intermediate experience with Adobe Suite and experience with content management systems like WordPress.

EDUCATION       Bachelor of Arts, Communication Studies

Appalachian State University, Boone, NC 28608

Graduated 2008

SKILLS                 Copy Writing                      Social Media                          Brand Management

                           Client Relationships                       Email Marketing                    Microsoft Office

EXPERIENCE       Account Executive                                                                  Sept 2013 – Present

G&S Business Communications, Raleigh, NC

Work closely with a team to manage the communications of a large national client. Developed more than 30 marketing collateral pieces, including sell sheets, postcards, eblasts, press releases and event materials, and authored a feature article for a trade magazine. Collaborate with multiple teams including creative, digital and production teams to deliver quality material to the client. Managed multiple projects from beginning to end including concepting, copy development, design, client approvals, finalizing and tracking results. Developed multiple client presentations for project concept and final product. Daily organization of client approval records and historical files and work closely with financial team to track billing and budget for projects. Kickstarted and co-led national public relations and media event tour where I worked with media on radio spots and coverage of the event.


Marketing Coordinator                                                     Feb 2012 – Sept 2013

G4S Compliance & Investigations, Raleigh, NC

Experience with sales, account management, partnerships and business development by helping to plan, coordinate, and execute the creation of marketing materials and RFPs for management. Experience with e-mail marketing. Launching new service from start to finish, including research, evaluation, collateral development, and presentation. Intimate coordination with program managers to design monthly/quarterly reports and presentations. Bi-weekly external newsletter development. Developed weekly success case write-ups and press releases for internal/external marketing. Analyze data and develop weekly and monthly reports to equip clients and upper-management. Brand management for company presentations and rollouts.


Marketing Professional                                                        Oct 2011 – Sept 2013

Mary Kurek, Visibility Consulting, NC

Work to connect computer game industry professionals using social media including Twitter, Facebook, and LinkedIn. Co-wrote and published work in IGDA newsletter for January and February 2012. Interviewed industry production veteran, Keith Fuller, about his study introduced at IGDA Leadership Forum.


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